Online advertising essentially allows you to create online ads to target audiences that are most likely to be interested in the products and services you offer while excluding those who aren’t. You can reach potential customers who use a variety of devices, including desktops, laptops, tablets, and smartphones. Also you will be able to see if those people clicked on your ads.
One of the tools that allows you to do these is Google Ads, Google’s online advertising program. The Google Ads platform is based on pay-per-click (PPC) advertising, which means you must pay each time a visitor clicks on your ad.
Google Ads has plenty of advantages, but the following are the most important ones:
You can target your ads
Google Ads provides various targeting options, which we’ll go over in more detail later. For the time being, here are some options for online ads that can help you target your marketing campaigns even more precisely:
- Keywords: Words or phrases related to your products or services that are used to display your ads when customers search for those terms or visit related websites;
- Ad placement: Display your ads on Google search results pages and websites in the Google Search and Display Networks;
- Age, place, and language: Choose your customers’ age, geographic location, and language;
- Days, times, and occurrences: Display your ads during specific hours or days of the week, and set the frequency with which they appear;
- Devices: Your ads can appear on a variety of devices, and you can control which devices and when they appear.
It’s cost effective
Google Ads gives you complete control over how your money is spent. There is no set minimum. You can also specify how much you want to spend per month, day, and ad. You will only be charged when someone clicks on your ad.
Keep track of your campaigns
Google Ads also provides multiple tools for easily managing and monitoring accounts.
The My Client Center (MCC) manager account is a powerful tool that can save you time if you manage multiple Google Ads accounts. It allows you to view and manage all of your Google Ads accounts in one place.
You can also manage your Google Ads account offline using Google Ads Editor, a free, downloadable desktop application that allows you to make changes to your account quickly and easily. You can download your account information, edit your campaigns offline, and then upload your changes to Google Ads using Google Ads Editor. You can manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while using Google Ads Editor.
Increase your brand success & awareness
Google Ads can be an excellent tool for increasing brand awareness and increasing brand exposure. The online advertisting tool places you at the top of the search results, so anyone searching for the keywords you’re interested in will see your brand.
With Google Ads you can see anytime someone clicks on your ad and if that click did something beneficial to your business, such as purchasing your product, downloading your app, or calling in an order.
By observing which ads receive clicks and which do not, you can quickly determine where to invest in your campaign. This, in turn, can increase your return on investment.
You can also obtain useful information such as how much it costs you on average for advertising that leads to online purchases or phone calls from your customers. You can also use analytical tools to learn about your customers’ shopping habits, such as how long they spend researching your product before purchasing it.
It’s faster than SEO
Probably the most significant advantage of Google Ads is that it works faster than SEO. Google Ads and SEO are both search engine marketing strategies used to increase leads and traffic to a website. However, an optimized Google Ads campaign can help a business get instant results and the most desired first spot in search.
Google Ads is more efficient and effective (than SEO) because first of all, the ads appear at the top of search pages and are immediately visible; also you can concentrate the ads on multiple keywords and simply turn the campaign(s) on and off whenever you want.
Sources: Support/Google.com, Business.com, Shopify.com, LinkedIn.com/Learning, BigCommerce.com.