Marketing trends come and go, evolving as brands strive to better reach the latest technologies and respond to market shifts.
To reach out to people/customers, brands must employ marketing trends that promise to give them a competitive advantage.
To help out, we selected some of the most impactful and actual marketing trends. Check them out, below.
Experiential e-commerce will be critical for all companies selling online. Companies will firmly turn toward a new ecommerce approach that is reconceptualizing the online shopping space — experiential ecommerce — from retailers and subscription sites to software as a service platforms. Because it prioritizes the experience and stays true to a consumer-centric ideology, this version of shopping focuses on reinventive strategies for consumers. This allows ecommerce to humanize virtual spaces and has swept the industry.
By connecting with a broader audience through consumer-targeted content, interactive content can help differentiate your brand. It seeks to establish an authentic business-to-consumer (B2C) relationship that implies more than lead generation and includes long-term strategies.
In the B2B market, there is a surge in interest in intent (prospect behavioral) data. Intent data is proof of interest, and the more proof marketers collect, the stronger the case for following up. A strong understanding of customer needs backed up by data intelligence will not only give you a competitive advantage, but it will also assist you in building a strong and consistent pipeline for the sales team to take over.
VR-Based Software Tools and Apps
With people expecting new software tools and apps to be released in the virtual reality world, marketing is being driven by the customer’s wants and needs. Customers expect brands to provide experiences that make use of new technology as it becomes available.
This means that marketers must keep up with new developments in order to meet customer expectations and provide the best possible experiences.
Given that these technologies are already disrupting industries, failing to use them may cause you to fall behind your competitors.
Alternative Targeting Solutions
Digital advertising is heavily reliant on cookies, which are slowly fading away. As a result, now is the time to consider how cookie-free digital advertising might look in the future.
The following are the best cookie-less solutions for running digital campaigns without interacting with cookies or other persistent identifiers:
- Geo-Location targeting (Location-based targeting allows us to target users who are currently in campaign areas and retarget users who have previously visited certain locations);
- Weather targeting (the ability to turn campaigns on or off based on weather conditions);
- Intelligent contextual targeting (It is a fresh approach that analyzes and matches the content of ads with the content of related pages without the use of persistent identifiers. Ads are only delivered to content pages that are relevant to the message they want to communicate to the user).
Sources: Forbes.com, Entrepreneur.com, Forrester.com, SmartInsights.com, AdWeek.com, Wojtek.ch.