The web is a fantastic platform and one that is constantly changing and evolving. There are new, better and faster technologies that are being discovered and released everyday, and sometimes you will need to filter them in order to know which one are of actual use and which are not that great.

For a business that is focused on digital marketing or in the online area, it is critical to keep up with this changes in order to stay competitive, relevant and attract more customers.

For this week’s article topic, we looked up for the most relevant web development trends that will most likely help any website to stand out.  

Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) are web apps that use service workers, manifests, and other web-platform features in conjunction with progressive enhancement to provide users with an experience comparable to native apps. PWAs are built and improved with modern APIs to provide enhanced capabilities, dependability, and installability while reaching anyone, anywhere, on any device with a single codebase.

Progressive Web Apps have several advantages for users, including the ability to be installed, gradually enhanced, responsively designed, re-engageable, linkable, discoverable, network independent, and secure.

The goal of PWAs is to meet the needs of customers by making the website fast, installable, reliable, and engaging. This is an important step in driving business success.

AI Chatbots

Chatbots powered by artificial intelligence (AI) are a fascinating breakthrough in today’s digital technology environment. These are chatbots that have been trained to have human-like conversations through the use of a process known as natural language processing (NLP). With NLP, the AI chatbot can interpret human language as it is written, allowing them to operate on their own.

AI Chatbots can help businesses stand out in terms of customer experience.

Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is an open source project that aims to improve the performance of mobile web pages. It is an essential component of any website development project and will continue to be so.

Single-Page Application

When different content is to be displayed, an SPA (Single-page application) loads only a single web document and then updates the body content of that single document using JavaScript APIs such as XMLHttpRequest and Fetch.

This allows users to use websites without having to load entire new pages from the server, which can result in performance gains and a more dynamic experience, with some drawbacks such as SEO, more effort required to maintain state, implement navigation, and conduct useful performance monitoring.

Optimized Voice Search

The process of improving and streamlining the information on your pages so that it appears in voice searches is known as voice search optimization. The goal of voice search optimization is to optimize your page to answer people’s questions when they conduct verbal searches.

Motion UI

A good design is an essential aspect of a website or app. These are important as it helps to build a good user interface. A motion design, now called motion UI, usually include transitions and animations, that are great tools and can help bring a much-needed elegance to the web.

With motion design, a website can become more human, evolving from the static to the dynamic, giving it personality.

Responsive Design

The goal of a responsive design is to create web pages that look good on all devices. A responsive web design will adapt automatically to user’s behavior and environment based on screen sizes and viewports.

There is no point in mentioning that it is indeed a must for any developed website.

Dark Mode Standardization

Dark themes reduce the luminance emitted by device screens while maintaining color contrast ratios that are minimum. Dark mode reduces the amount of light emitted by device screens while maintaining the minimum color contrast ratios required for readability. It’s intended to be used as a supplement to a default (or light) theme.

Source: Developer.Mozilla.org, Web.dev, Drift.com, TechTarget.com, CodeDesign.org, GeeksForGeeks.org, Material.io, SmashingMagazine.com.